The world is moving fast—especially when it comes to AI and automation. Every day, there’s a new way to save time, cut out repetitive admin, and improve customer communication without lifting a finger. But let’s be honest... Fergus has been well behind on this front.
If you’ve ever felt frustrated that you can’t connect your CRM, automate your lead follow-up, or even link basic systems together—trust me, you’re not alone. I’ve been begging Fergus for two years to open the gates and let us integrate smarter tools.
And now? It’s finally happening.
Fergus + Automation =
Serious Time Savings for Your Trade Business
We’re currently testing a very exciting new integration feature inside Fergus, and if all goes well, it’ll be rolling out to customers in the coming weeks.
Imagine this:
New lead comes into your CRM or website? It automatically creates a new customer in Fergus—no double handling.
You update a contact in Fergus? Their name, number, and email sync to your phone instantly.
Need to follow up with a customer? Set up automated email sequences to new customers to build know like and trust with them.
The possibilities are endless. And the best part? These automations give you more time to focus on what really matters: quoting faster, winning more jobs, and looking after your customers.
Because let’s be honest—in this current economy, prompt communication wins every time.
Why This Matters Right Now
We're in a tough market. Leads are harder to come by, and competition is fierce. The trade businesses that are going to thrive are the ones that can respond quicker, quote faster, and follow up better—without needing more hours in the day.
This is where automation and integration shine. We're building systems for clients that not only capture leads from their websites but also track how many leads come in each month, automatically. No more guesswork. Just clear data that helps you stay on top of your sales pipeline.
We’re also working on a local partnership to bring even more powerful lead-tracking tools to our clients—watch this space!
Want to Be the First to Know?
We’re currently putting together our Fergus Integration Packages, and we’ll be offering them to a small number of clients first before the full rollout.
If you want to be on that early-access list, drop your name here and we’ll keep you in the loop as things launch.
These new tools and workflows could save you hours each week, make your sales process smoother, and help you land more work—with less admin stress.
Let’s Make Tech Work for You
Automation doesn’t mean replacing the personal touch—it means removing the repetitive tasks that suck up your time and focus. With these new Fergus features, you’ll be able to respond faster, communicate better, and spend more time doing what you do best.
Want to talk through how automation could work in your business?
Book a discovery call today.
